Ahh, Halloween. It’s a holiday that should conjure crisp mornings, crunchy leaves and spooky tales told around a campfire. But in recent years, Halloween has made a much earlier debut, with decor, costumes and seasonal eats (looking at you, Starbucks PSL) hitting stores as early as August. Even when the weather is much too sticky to even think about wearing a sweater, I’ve seen pumpkin lanterns, bat decals and ghost blankets popping up in my TikTok feed. And there is a sense of urgency. The most viral Halloween finds sell out faster than you can say “trick-or-treat.”

In 2024, at the top of the list is a spooky-sweet favorite: Pottery Barn Halloween pillows. These cute cuddlers instantly turn a couch or chair into a seasonal beacon. They’re the ultimate accompaniment for a scary movie night, or your annual showing of It’s the Great Pumpkin, Charlie Brown. They also make great Halloween gifts for kids or star as the main attraction in a college care package or a boo basket. Here’s everything you need to know about the season’s must-have home decor.

What are Pottery Barn Halloween pillows?

For several seasons now, Pottery Barn Halloween pillows have taken over social media. They combine classic seasonal shapes with the cozy comfort of a pillow. In 2024, there are 14 delightful options to choose from:

And, if you’re shopping at Pottery Barn Teen or Pottery Barn Kids, the list gets even longer. Choose from additional options, some that are even inspired by the cult classic The Nightmare Before Christmas and other popular franchises.

Whew! Whether you’re a classic Halloween decorator, a Disney fan or someone who’s afraid of the dark, there’s truly a Pottery Barn Halloween pillow for everyone. But, like all things in life, they come at a price. The cheapest pillows start at $29.50 and climb all the way to $89.50. The options at the teen and kid stores are a little cheaper, ranging from $29.50 to $59.50.

The Best Pottery Barn Halloween Pillows

Not sure which pillow is worth the price? These are the Taste of Home team’s favorite options:

Doug The Dog Ghost PillowVIA MERCHANT VIA MERCHANT

Doug the Dog Ghost Pillow

Pet parents, this one’s for you. Doug the Dog is scary-cute, thanks to his sherpa ghost costume and trick-or-treat-ready pumpkin pail. Measuring 13 inches high by 12 inches wide, he is the most popular pup of the season. Talk about a great gift for dog lovers!

Gus The Ghost With Pumpkin PillowVIA MERCHANT VIA MERCHANT

Gus the Ghost with Pumpkin Pillow

If you’re familiar with Pottery Barn Halloween pillows, chances are Gus the Ghost is on your list of must-haves. We love the update with a darling little pumpkin. Gus measures 13 inches high by 12 inches wide and is a hauntingly sweet addition to your holiday decor.

Sammy The Spider Shaped PillowVIA MERCHANT VIA MERCHANT

Sammy the Spider Shaped Pillow

If your tastes skew more spooky than sweet—without being downright scary—the Sammy spider pillow is for you. I’ll admit: I hate spiders. But there’s something about Sammy’s soft eyes and cuddly body that have me saying aww. She measures 8 inches wide by 13 inches high. And, hey, maybe she’ll help me face my fears. A $70 pillow is cheaper than exposure therapy, right? 

Where to Buy Pottery Barn Halloween Pillows

To no surprise, Pottery Barn Halloween pillows are available exclusively within the PB family of brands. You can shop at Pottery Barn, Pottery Barn Teen and Pottery Barn Kids, but selection varies from site to site. Act fast, though. These pillows, especially the bestsellers, have a history of selling out.

Pottery Barn Halloween Pillow Dupes

If you’re reading this a little too late, don’t scream. Thanks to the popularity of the Pottery Barn Halloween pillows, there are plenty of dupes available, especially for simpler shapes.

Ghost PillowVIA MERCHANT VIA MERCHANT

Ghost Pillow

Measuring 13 inches high and just over 6 inches wide, this Amazon ghost pillow is a little smaller than Gus. But he’s still frightfully cute. Reviewers like his super-soft fabric, but some comment that he’s a bit flat and could use more stuffing.

Spider Faux Shearling Throw PillowVIA MERCHANT VIA MERCHANT

Spider Faux Shearling Throw Pillow

This spider pillow from Target is only slightly smaller than Sammy, measuring 12 inches long by 6.5 inches wide. Reviewers comment that it looks more like a stuffed animal than a pillow, but for $10 you can afford to order Aragog’s entire family for your Harry Potter party.

3d Jack Decorative Throw PillowVIA MERCHANT VIA MERCHANT

3D Jack Decorative Throw Pillow

This boucle Jack o’lantern pillow from Kohl’s is the best dupe we found. It measures roughly 12 inches on all sides and includes a classic pumpkin face. It doesn’t light up like the Pottery Barn version, but for $27 you can stock up on other light-up Halloween decorations with your savings.